24 Dental Marketing Strategies to get you 150+ new patients per month! +2 Bonus Tips!

93% of Our Clients Reach First Page of Google Within 6 Months

The industry has changed, and so has competition for dentists. For many dentists, the subject of marketing is fraught with uncertainty. There was a time when dentists didn’t need to do much marketing, and that doesn’t even seem so long ago. However, the days of buying an ad in the Yellow Pages and calling it a day are over.

Today’s patients don’t just open the phone book and pick a dentist. They do their research. Online. It’s your job to make them want to choose you.

How? That’s where we come in! Our team of marketing experts have worked with hundreds of dentists and here’s a list of 25 strategies that must be implemented.

Our company, blitzmarketing.co, has helped more than hundreds dental professionals with their digital marketing. As a result we’ve compiled a checklist of proven dental marketing tactics, many of which won’t cost you a dime, just time that you can start using now to bring in more new patients than ever before!

Let’s get right to it.

1. Research Your Competition​

It’s time to see what your clients see from your competition. A trick is to blind shop your direct competitors. Check out their websites, sign up for their emails, see what their special offers are, and call their offices pretending to be a prospective patient.

See what they do and how they do it so that you can do it better!​

2. Establish Your Brand

The first step to having a recognizable brand is your logo, but it doesn’t stop there. The second is to create a consistent color scheme, slogan, and message across your office, website, and marketing materials. Your brand should convey an “emotion” about your practice.

What emotion do you want your patients to feel about your practice?​

3. Get Involved

Start attending local community events. As an active member of your community, you’ll be able to create name recognition and establish trust for your practice. You can even go as far as to sponsor an event or a Little League team, visit local schools on career day, give away branded goodie bags and toothbrushes at local events.

Make sure your brand is recognizable.​

4. Find Your Niche and Target Market

Does your practice serve everyone, or do you cater to a specific demographic? If you specialize in paediatric dentistry, for example, it will make sense to target all your campaigns to parents. With everything, you do decide what kind of patients you want to attract, and then make sure you show up online everywhere they search.

5. Send Promotional Materials in the Mail

Direct mail flyers are a cost-effective, time-tested marketing tool for dentists. Check out these numbers:

• One of our Ohio dentists generated 120+ new patients per month with his single card mailer.

• One of our Colorado dentist clients attributes $34,000 in monthly revenue to their dental direct mail campaign.

• One of our Texas dentists achieved a 1,175% return on investment with their postcard marketing.

• One of our Michigan dental practices has doubled in size using direct mail marketing. Whether you do a targeted mailing or hit every household surrounding your office will depend on your niche.

• One of our Michigan dental practices has doubled in size using direct mail marketing. Whether you do a targeted mailing or hit every household surrounding your office will depend on your niche.

6. Reach “Recently Moved” Before Your Competition Does!

About 12% of the U.S. population moves every year single year, according to the U.S. Census Bureau. Most of those people will need a new dentist. With welcome to the neighbourhood greeting cards, you can be the first to tell new residents in your area that you’re the best!

7. Make Your Message Impactful and Clear

Just like you, your prospective patients are busy. Make sure they know immediately what you do and what you’re offering if they have to spend time needing to figure out what you're selling, they won’t bother.

Opt for the straightforward ads that directly deliver your message on first glance with industry-appropriate colors (53% of our successful dentists use blue and white on their flyers), images of smiling people, and an impactful bold headline.

Here’s an example of what works!

8. Show Your Future Patients Your Pearly Whites​

Be personable! People don’t want just any old stranger poking around in their mouths. Any advertising you do should include, at a minimum, a photo of you or your team, including you. This helps prospective patients become comfortable with you and establish a sense of familiarity.

9. Use Benefits, Not Features in Your Marketing Copy​

To successfully market your practice, you have to see from your patients perspective. Don’t just tell them the features of your office, tell them how they will benefit from visiting it, and how you can help improve their life, or at least their dental experience. “State of the art dentistry” is a feature. “Get a beautiful, healthy smile in less time” is a benefit.

See the difference? Make sure that you highlight the benefit to them always.​

10. Give Them a Reason (Or Two or Three) to Call You​

Everybody loves getting a good deal. Listen, I know it can be painful giving away your services at a discount, but think about it this way: What are you willing to spend to earn a new patient compared to how much you stand to gain once you do? The offers we see the most from our successful dental clients are free whitening and discounted new patient exams.

11. Always Have a Call to Action!​

Don’t assume your patients know what to do. “Call for your appointment today!” or “Visit our website to see what other services we offer!” are two examples of ways to tell your patient what to do rather than just putting your phone number and web address on your site. It’s crucial for you to lead your patients to what you want them to do, contact you.

Here's an example!

12. Optimize Your Website for Search Engines

Did you know that 93% of online experiences begin with a search engine, and only 8.5% of people scroll past the first page of results? Get more visitors to your website with page titles and content that includes the keywords your prospective patients are searching for, for example, “Atlanta dentist” is a more SEO-friendly page title than “Dr Jones DDS.”

13. Make It Personable​

Make sure your website has an “about us” page that has a captivating story that will help patients connect with you. Include your photo, a biography (not just school but family and your hobbies, please), and photos of your office and staff. Create a friendly visual that will help future patients want to meet you.

14. Start Blogging

Blogging isn’t just for millennials, check out these statistics:

• Businesses that blog have 97% more inbound links which help them rank higher on Google.

• 60% of consumers feel more positive about a company after reading valuable content on their site.

You don’t have to update it daily, just regularly, weekly or even monthly, will do. It’s vital to be consistent with whatever you choose.

15. Sign up for Google Analytics​

This fantastic, free tool will tell you so much about your website and help you improve it. It will show you things like where your traffic is coming from so you know which online marketing efforts to improve on, which pages people stay on the longest (make sure those pages have call to action options), and which pages people leave most often. You’ll then get the opportunity to find out why and fix it. All these analytics will help you increase how many patients are attracted to your practice.

16. Make Sure Your Website Is Responsive​

Did you know that not all sites work on all devices? You have to make sure that your website adjusts to different screen sizes such as desktop, mobile and tablet. People today spend more time on the internet with their mobile device (51%) than a desktop computer (42%). Also, 88% of consumers that search for a type of business on a mobile device call or visit that business within 24 hours. We can help with this!

17. Capture Those Leads​

You’ve driven your prospective patients to your website; now it’s time to convert them. It would be best if you got those people to schedule an appointment, or at least capture some of their information so you can follow up with them until they become patients.

The first method to do this is to include a form on your site where potential patients can fill in their contact information. People don’t like to give out their data unless the offer is good, so make sure you incentivize them using something of value in exchange. Some ideas include a subscription to your newsletter or a special offer or gift. Alternatively, create an “Ask the dentist” feature where they can get answers to their dental questions.​

18. Follow up

Once you have contact information, use it. Follow up with emails, newsletters, and calls until those leads become new patients. You don’t need to be pushy, send out gentle reaches that keep your practice at the top of their minds so when they need a dentist, you’re the one they call.

19. Send a Monthly Newsletter​

Every issue of your newsletter should contain some helpful or interesting information related to dental health industry as a whole, as well as a call to action, such as, “Click here to schedule your next appointment.” Make sure to not make the full newsletter about you and your practice. People respond better to new information and will value it more.

20. Ask for Referrals​

Also called internal marketing, referral marketing can pay off big time for dentists since 92% of consumers trust recommendations from people they know. Offer your patients and staff gift cards or discounts on future services for referrals. One of our dental clients increased his new patient intake by 110% in a month by incentivizing his staff for referrals through prizes and awards.

21. Make Friends and Allies​

Reach out to other businesses in your area, including doctors and urgent care providers, to create more referral sources. Just make sure that they’re businesses you’re comfortable referring your patients to as well. Find every single business that is linked to yours, so that you can benefit from the partnership. For example, even thinking outside the box to a community centre that focuses on teenage programs, you can become the #1 Invisalign provider for them.

22. Ask for Reviews​

Online reviews are another free marketing tool that packs a hefty punch. Not only do 91% of consumers read online reviews, but one of our dental clients saw his online leads increase by 87% as he racked up more and more reviews. You can even incentivize writing reviews by offering patients gift cards or discounts in exchange. Keep in mind that you cannot buy a positive review, so make sure you are reaching out to patients that you have a positive rapport with.

One of our dental clients sends personal emails to all of his patients asking for reviews. It worked. In a year he acquired over 100 practice reviews. Our marketing software system will do this for you. As soon as patients leave your office, they’ll have an email waiting for them asking them to click and write a review.​

23. Pay per Click (PPC)​

If you want to guarantee your spot on the first page of Google results, you’re going to have to spend a lot. If you’re not comfortable with Google Adwords, start by setting a budget and playing around with it. There’s no point in going through the unnecessary hours to figure out what works and doesn’t this is when you use an expert to start getting you traction right away.

However, the PPC world can be pretty complicated, which is why there are 28 million small businesses in the U.S., but only 1.3 million PPC advertisers.

We do recommend hiring an expert to manage your PPC/Ad Campaigns, which we offer.​

24. Be Social​

While a handful of businesses have created wildly successful brands using social media as their primary marketing platform, most companies are still trying to figure out how to make it profitable. Nonetheless, 78% of your patients and prospective patients use social media, and so should you. It’s all about increased exposure and showing your prospects the people behind your practice.

We have our teams reaching out to new prospects daily through Instagram for our dentists. They create a conversation and develop trust.​

Bonus! - Advertise on social media

Even if many people that have “liked” your Facebook page, organic reach (people seeing your content in their feed while they scroll) can be as low as 2%, luckily, Facebook advertising is user-friendly and affordable. You can target several demographic and location areas to attract more patients to you. For example, you can run ads to people who have recently moved to your area, making sure that you pop up first for their dental needs.

Bonus! - Track your leads

Knowledge is power, and when it comes to marketing, experience is money. When you track your leads, you’ll know which marketing channels are performing and which aren’t so you can adjust your budget accordingly. It’s as simple as training your front office staff to ask every single person who calls into your practice how they heard about you. This new caller checklist might come in handy; print it off and hand it to your front office.

If you start to implement even just a few of the ideas on this list now, you should see your new patient numbers begin to rise immediately. Call our marketing experts at 1-888-99-BLITZ (25489) today if you have questions or want to get started on your campaign. Visit our website to examples of work that we’ve done for dentists.

Want to grow your dental practice?