Influencer marketing can be considered new in comparison to traditional marketing strategies, but don’t let that fool you. Consider who your influencers are, it can be your sweet grandmother, rich business moguls, or passionate Youtubers. Regardless of who they are, they are your influencers because they influence you. Redundant, I know, but this very fact is why marketing experts are investing most of their budget towards brand collaborations with influencers. We’ve listed 7 unbelievable facts about influencer marketing that you should know if you’re considering influencer marketing:
Around 19% of marketers will spend $1,000 to $10,000 on influencer marketing, and over 15% are spending $100,000 to $500,000 per year, proving how effective influencer marketing has been.
Hearing someone you appreciate and trust endorse a product/service can be the biggest factor to impact buying decisions. Let’s dive into facts that prove why your business should consider influencer marketing.
Bigger doesn’t always mean better and that applies to influencer marketing as well. Recent studies have proven that smaller influencers can return a similar or better ROI, due to lower costs and dedicated audiences. These micro-influencers also tend to put more effort into your brand campaign and may appreciate your brand deal more than the macros.
Have you watched an Influencer whose content is mostly brand deals and sponsorships? In an age of complete control, we tend to skip ahead or zone out during these segments. An audience can even turn on an Influencer, branding them as a “SELLOUT”. Not good. Work with Influencers that care about their audience and put time and effort towards brand partnerships.
We can tell when an Influencer is reading from a script. The flat tone, lack of personality, and overall robotic nature feeds into the idea of your brand as a paid advertiser, rather than a partnership. Believe it or not, sponsored content can be enjoyable and engaging, which serves to increase audience engagement with your product/service. A great example of this is a Cottonelle Flushable Wipes sponsorship with Youtube channel, What’s Inside, where they discover What’s inside The World’s Largest Toilet.
Influencer marketing platforms are automated software that attempts to use algorithms to help brands with their marketing campaign. However, it’s important to recognize that users entrust real money to not real people. At worst, you can end up paying for brand partnerships with entirely fake influencer accounts who have paid followers (bots). Entrust your product/service to the experts at Blitz Marketing and we will secure the best partnerships for your brand, using human brains to implement strategy, content, reach, and impact. Trust us, any amount of brains is better than none.
Wait, so celebrities who endorse drugstore brands while being pampered with the world’s best treatment is not the most engaging content for consumers? You heard me right. Audiences are recognizing that celebrity endorsements are often shallow and handed to them through a corporate ladder they really know little to nothing about. Influencers establish trust with their audiences and risk jeopardizing this trust if they work with ineffective or unethical brands. Audiences know this too and tend to trust influencers more than their wealthier counterparts. Plus, celebrity endorsements come at a hefty price so consider Influencers for your marketing strategy. Blitz Marketing specializes in Influencer marketing so reach out to us if you’d like more information or want to work with our experts and reliable Influencer network.
As creators who’ve created their own following, influencers care about their brand and content. They tend to appreciate partnerships where they benefit more than just financially. Marketing agencies, like Blitz Marketing, offer a platform for influencers and can establish a mutually beneficial relationship with influencers that make them an advocate for your product/service.