Frito-Lay ran a campaign using Instagram and Facebook video ads to promote its new Hint of Jalapeño and Hint of Roasted Garlic products, as well as its Scoops! chips, which lifted sales by 5.5%.
Tostitos tortilla chips, dips and salsas come in a variety of tasty flavors, and are festive go-to snacks for fun get-togethers throughout the year with friends and family. Tostitos is one of many Frito-Lay North America brands.
Frito Lay Canada wanted to boost awareness and purchases of its 2 new flavored Tostitos tortilla chips—Hint of Jalapeño and Hint of Roasted Garlic—as well as its Tostitos Scoops! tortilla chips.
To help boost brand awareness and purchase intent during its ad campaign to promote its 2 new Tostitos flavors and Scoops! tortilla chips, Frito Lay Canada worked with agency partners at Studio M and OMD. OMD Canada recommended that the company pilot the Nielsen Matched Panel Analysis solution—which helps companies understand the consumer response to a campaign by analyzing and measuring its impact on sales lift.
Frito Lay Canada consulted with the Facebook Creative Shop team to ensure that the digital ad assets it built for the campaign were optimized for mobile viewing, such as by using eye-grabbing vertical video and including branding in the first few seconds. The creative focused on fun summertime get-togethers with friends, such as showing people enjoying backyard barbecue parties while snacking on the new Tostitos flavors and Scoops!—some prepared as nachos.
The ads were delivered in Instagram feed and Facebook News Feed, and shown to Canadian adults aged 25–44 in both English and French. Frito Lay Canada determined the results of this June 25–September 12, 2018 campaign using a Facebook brand lift study and a Nielsen Matched Panel Analysis study, which revealed the combined power of running ads in both Instagram and Facebook:
5.5% lift in sales of Tostitos Scoops! and Hint of Jalapeño
9-point lift in ad recall
8-point lift in brand awareness