In a few months it’ll be 2020 – We hope you understand how your site works because branding and content impacts the trust ability and value of your business.
But does your website design and content really influence your audience experience and the chance of buying your service?
The answer: YES. MORE THAN YOU CAN IMAGINE.
It’s a fact that humans tend to side with anything that are aesthetically pleasing. This is known as the aesthetic-usability effect. It was concluded that users are strongly influenced by aesthetics of any given interface, even when they try to evaluate underlying function of the system.
Studies even show that early impressions of a product influences long- term attitudes about their quality and use. And that’s why aesthetic designs are more effective at fostering positive attitudes than unaesthetic designs, and make people more tolerant of design problems.
Now you know that you customers care about good looking design, but did you know your design can also change how they experience your site? These are the few tactics effective design can improve your site.
When designing your site, you must always think about the audience you’ll bring. That way you can figure out the watering holes and fit each individual’s needs into your site. Your site also must make information easy to find or else you might drive them away. Remember to stick to the basics – like have your primary services in your main navigation area.
But even if your site functions well, a bad design can make a user feel that it’s difficult to use your site.
At the same time, your site may not appear the same way on another device and/or browser. Play with various online testing tools to see how your site may appear on different browsers.
Good navigation will be the basis of why people will stay and keep going back to your site.
There has been research conducted and they have pointed out that users read in an f-shaped pattern. That’s why it’d be a great idea to put the navigation site on the left side or the top part of your website.
Not only where your elements are placed is important but how it’s designed is critical. Hick’s Law is psychology behind design is used by many designers today.
Hicks Law says that the more choices and information you give to someone; it prolongs their time to decide on one thing. Remember to keep things simple.
So when we apply his theory to web development, we want to remember to keep things simple. A good rule to follow – try to keep the options to 6 and less.
Let’s look at this for example. This company Prezi has a simple navigation that can be recognized throughout the site. Prezi is very specific as it uses only has 6 elements on their navigation menu. This method creates ease for the users since the navigation bar makes it clear what set of information the users are seeking.
A good design helps guide your customers’ eyes to what they are looking for. Your site can draw attention to your current offers, identify clickable items and even point out your calls to action. These Elements can help direct your user to step in when you want.
For example, many users tend to fear committing to a subscription online. Many “what if’s” pop into their head. But Netflix rips that fear with “Cancel anytime” copy right above the “Join for a month” CTA (Call-to-action).
By doing this, it takes off the burden of the users as this CTA reassurance them they aren’t obligated to stay in the long run. This definitely boosted signups on their end as well. Plus, you’ll see again of the primary and secondary CTA match Netflix’s branding scheme.
Like we said, 75% of users make judgements about a company’s credibility based on visual design alone. Designs that look modern and professional will encourage trust from their users. Whereas, a poorly designed site might make a user second guess your credibility.
For example, who would you trust more?
Another way to build trust with your online users to through consistent branding. If you’ve built your branding system already, your customers will likely notice your logo, colour scheme and style. Your site must reflect your brand to reassure they know you.
Your site can make or break a good first impression. In order to leave a good impression, you need an amazing design.
Even though a great site needs more than just a design, customers expect an appealing layout. Why? Because they’ll judge your company on looks before they actually dive in deep into your site.
If you’re looking for a website design and development service, we’re here to help! Or check out of previous works in our gallery. (Link up gallery)